Be careful with subordinate clauses

I'm not saying they have to be three words or even all the same length, but be careful with subordinate clauses. Don't risk losing the reader's attention in the meanders of a matryoshka sentence. State just one idea per sentence and help the reader immediately understand what you're talking about.

#9. Pay attention to punctuation
Punctuation is not a grammar nazi thing. It expresses the tone of your voice and conveys your attitude. Play with commas and periods, alternate short and longer sentences. Give rhythm to the text.

On social networks, people do not like to read novels, but they do not like to feel distant from the writer either. A good text is short, direct and involves the reader.

Your communication should not be one-way, use question marks, because they change the perception of your voice and call the reader into question. If you attract his attention, you can accompany him towards your CTA . Finally, try to avoid the exclamation point. It communicates laziness, sloppiness and squalor!!!

Punctuation reveals your voice and outlines your communication.

#10. Eradicate adjectives
You are writing a copy for social networks, not preparing a cheeseburger. Avoid stuffing your copy with adjectives. If you can write content without adjectives then you transmit a direct message, easy to read , that is free of redundancies and insecurities.

I know, I was categorical. But I wanted to draw your attention to this aspect. Consider that adjectives lengthen your sentences and make them more difficult to read.

So, do you have to do away with all it cel lnumber adjectives? No, but choose them carefully.

If you can replace an adjective with a “strong” word, then do it: “Our ice creams are very good” is not catchy and the “very” is so used as a filler that it has lost consistency for the reading eye. Try “Our ice creams are delicious” . Now yes, I want to taste them.

If the meaning of your sentence doesn't change, then eradicate the adjective mercilessly. You need to be sure that the adjective brings an advantage to your product , that it helps people understand better. Don't use them to hide insecurity or to fatten your ego.

Use adjectives that help convey emotions. This way you create communication that engages and drives action.

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