Small e-commerces: 7 quick tips to thrive

It's no secret that e-commerce is a highly competitive medium, with new stores and ways to buy emerging almost daily. This dynamism of e-commerce attracts more and more consumers, and new sales tactics, such as voice shopping, chatbots or social e-commerce, are implemented to maintain interest and make purchasing easier for these consumers.

Small e-commerces: 7 quick tips to thrive
However, these tactics can cost a lot of money and are not always a viable option for small e-commerces, causing many stores to fall behind and become forgotten among so many options.

Despite this, there are alternatives for small retailers that cost little money resource data can help a lot when it comes to promoting your business and attracting consumers. Below we will list some tips for this:

Actions that can help small e-commerces to prosper
Know how your consumers use smartphones
Although email marketing remains essential for e-commerce, it’s a good idea for your store to start investing in other ways to communicate with your customers. Considering that everyone is connected to a smartphone these days, this is a good place to start.

Whether through an app, text messages or even messenger, take advantage of these features to send notifications and keep your consumers informed about your promotions and news.

Furthermore, your store also needs to be 100% optimized to be accessed by mobile devices, making shopping easier for those who prefer this model.

Join social media now
Stop thinking that social networks like Facebook and Instagram are only for posting funny photos and videos. These networks are huge generators of sales for many e-commerces and have become the favorite communication channel for many consumers. So if you don't have a profile on these networks yet, create one now.

Use them to keep in touch with your customers, whether via inbox or by responding to a comment, as well as posting your promotions, new products and behind-the-scenes information about your business, bringing humanity to your brand.

Offer more payment options
Consumers like to have a variety of options when making a purchase. Therefore, analyze the payment methods you offer and see if there is room to offer new options beyond the basics.

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