Prepare your e-commerce for the holiday season

The final stretch of the year is fast approaching, and for many e-retailers, this is the most important period of the year. Indeed, key dates like Black Friday or Christmas are unmissable events that should not be missed under any circumstances! That's why today, we offer you some tips to prepare for the next 3 months and make this period a real success for your e-commerce.

Prepare for your return to school with a major clean-up of your database
Back to school means spring cleaning! The first step in good on page seo service preparation is to sort through your database. I grant you, it is not the most rewarding task, however, it is necessary to prepare your actions and avoid as much as possible people who are disinterested in your product and who will cause your opening and deliverability rates to drop .

Set up a retention scenario
You have accumulated a lot of profiles in your CRM, but some of them may show little interest and distort your statistics. To detect them, nothing could be simpler, you will have to create a retention scenario. First, you can try to reactivate them through a well-defined workflow.

For example, by creating an automation that sends an email to people who have not had any interaction with you for 6 months . At the same time, prepare a questionnaire to ask them, clearly, the reasons for their disinterest. Make it clear that in the event of inaction on their part, you will delete their profile within 15 days.

Remove inactive ones for a more qualitative database
Removing profiles from your database is never easy, I am well aware of that, you had so much trouble getting them in that it is difficult to part with them. But believe me, it is worth it. You will have a much more qualitative CRM and your opening and deliverability rates will only be better.

To maintain and optimize your database as best as possible, I invite you to read our white paper, where you will find our tips and tricks for having a quality and active CRM !

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Animate your community to create a strong relationship
Back to school is also the opportunity to review your strategy and really motivate your audience. To do this, you can set up marketing campaigns, and there are more than 70 in SPREAD! I have listed a few that our customers have set up.

Interact with your customers
To start this new school year off right, really involve your audience. How? Well, by organizing a treasure hunt on your site! More than just a marketing operation, it allows you to browse as many pages of your site as possible. The benefits are multiple.

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on page seo service