User Profiling with Steps Forms: How to Do It How to get dat

Why do user profiling with Steps Forms ? Read the new article in our User Profiling Pills section and learn how to get data even from an anonymous user .

In the frenzy of increasing the website development service number of subscribers to our portal, it happens, very often, to forget that, even if a user is "anonymous", he can still provide us with a lot of information. Information that we can then reuse to improve your experience on our site and encourage you to register.

it allows us to enrich our personal data
it is an activity whose cost is extremely limited
The results allow us to create increasingly powerful customizations to engage our users.
Milestone forms: what are they?
Forms are a type of form where we ask the customer a series of questions not in a single window but in multiple steps.

create more eye-catching graphics;
Greater ease of use on the part of the customer.
But is the unsubscribe rate increasing?
This is a good question. But here, Blendee comes to our aid: if in fact with the classic "wizards" the answers are only recorded at the end of all the steps, Blendee automatically records the answers provided at each advance in the "wizard". This has the enormous advantage of knowing the answers even of those who do not complete all the proposed steps.

The data we collect from forms is particularly valuable because it is provided by customers themselves. This allows us to work on truly concrete data and not on assumptions. Once the data is collected, you can proceed to create different segments based on the responses provided by customers. We can then create highly personalized experiences on each of these segments, both in terms of recommendations and email marketing.

In Blendee, the results are clearly displayed and it will then be possible to view the answers also by individual user (including anonymous).

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